WebThe central route of persuasion involves: - Weighing arguments and considering relevant facts and figures. - using logical thinking. - coming to a decision. The peripheral route of … WebFeb 27, 2024 · The elaboration likelihood model (ELM) interprets persuasion in a very good way. This model proposes that persuasion happens through two routes: the central route and the peripheral route. Thus, the motivation to process the message will determine the route that it takes. Low motivation leads to the peripheral route, while high motivation …
Elaboration Likelihood Model - A Theory of Persuasion
WebCompare the peripheral and central routes to persuasion. In the previous section, we discussed that the motivation to reduce cognitive dissonance leads us to change our attitudes, behaviors, and/or cognitions to make them consistent. Persuasion is the process of changing our attitude toward something based on some kind of communication. how can i become a citizen of spain
PSYCH 215 Ch.8 Flashcards Quizlet
WebAug 25, 2024 · The model consists of two routes: the central route to persuasion, which is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the message; and ... WebPSYCH 215 Ch.8. Term. 1 / 45. 2 routes to persuasion. Click the card to flip 👆. Definition. 1 / 45. 1) Elaboration-likelihood model (ELM): Model that supports the existence of 2 different routes to persuasion: The central route and peripheral route. 2) Heuristic-systematic (HSM): Model that supports the existence of 2 diff. routes to ... WebMay 9, 2024 · The central route to persuasion relies on the message itself to change someone’s attitude. This usually occurs when the person is interested in the topic, can … how can i become a citizen of ireland